The Digital Landscape Of College Search

When it comes to the ways in which colleges approach both undergraduate and graduate recruitment, many would agree that the traditional recruitment of students through school counselors and mail flyers has long served the industry well. These strategies put the educational opportunities in the hands of students and allow them to display some agency when it came to making such a big decision. Yet, times are changing. For many students, their first knowledge of or connection with a college is more likely than ever to be made on their phones through popular social media applications. Often times the content that these students will engage with will be created by the college itself, sometimes with the help of current or previously graduated students to give a more authentic feel. Many students are drawn to this form of content, meaning the colleges that have yet to assimilate are at risk of not attracting the right prospective students. To avoid this and ensure students are seeing the content they should, be sure to heed the information within the infographic paired alongside this post.